RECORD PROMOTION GUIDE
RECORD POOLS
RECORD POOLS have been around since the early days of DISCO (1970's) and in the beginning they were a very valuable extension of promotions for record labels throughout the United States. They held Record Pool meetings that had every Major and Independent Record label in attendance jockeying for personal appearance positions for their artists and new releases. In the 70’s and 80’s when a record pool charted your release radio stations and retail looked closely and monitored its progress. In every major city, radio stations, retail stores and the buying public knew about your song because Record Pools made sure everyone got their charts. As a DJ back in the early days of DISCO, I remember purchasing new 12-inch vinyl releases according to Record Pool Charts on the counter at every local record store. When didn’t I see a stack of Record Pool charts in the lobby of every radio station I visited back then? Yes, back in the early days Record Pools were worth their weight in gold. Servicing Record Pools has been a part of every Record Label’s new release promotion for almost 30 years but labels BEWARE; things have changed dramatically. Although there are more than 100 plus record pools throughout the United States, which ones really make the difference, which ones are serviced by every major label consistently, which ones report to the trade magazines such as Billboard, FMQB (Friday Morning Quarter Back), R&R (Radio & Records), Urban Network, Rap Attack, Hits, Hitmakers Etc, as well as providing charts regularly to radio stations, music retail stores and to each label providing service? Who and where are the core number of record pools that can be first to put your new release on the map?
In this section of the Record Promotion Guide CD you will know which record pools to service, where they are, which ones are geared for Dance music, Urban & Hip-Hop, or those record pools who provide charts for both genres and learn how to deal with these "street smart" professionals.