RECORD PROMOTION GUIDE
MANUFACTURING
Manufacturing is one of the processes along the way you should pay very careful attention to. This is one area where careful planning and choice of manufacturers can make a big difference regarding your expenses. From one music related magazine to the next you see advertisements for manufacturing your 12 inch vinyl, cassettes and CD's, and because you see the same company ads in all of them you feel that company must be the one most people use. "NOT TRUE" and often they are "the most expensive" (someone has to pay for all that advertising expense, and its you they pass the buck to).
Remember this key word "HOMEWORK".
In this section of the Promotion Guide CD you will learn what manufacturing is all about, what elements they want from you, how specific you need to be with your artwork, what programs and templates they prefer you use (if you are creating your own artwork), information on specifications , a listing of reputable manufacturers, etc. There is a separate section within this chapter dedicated to those of you who will require 12 inch vinyl manufacturing.