RECORD PROMOTION GUIDE
INVESTORS
While some independent labels and/or artists can afford non-commercial campaigns on their own, any serious commercial promotion and marketing campaign (be it for airplay, soda pop or tires) is going to cost quite a bit. Most of you reading this will be seeking $10,000 to $50,000 from any variety of sources, most likely from an investor. In this section of the Promotion Guide CD you will learn about things you should know about as well as things investors will want to ask before backing your Record Label financially. .