RECORD PROMOTION GUIDE
COMMERCIAL RADIO
Commercial radio is the single most important vehicle, along with a well received video available to get your new release in front of millions of radio listeners. This is an incredibly hard task for the average independent record label. There's no secret that Major labels own both radio and retail. There are many parts to commercial radio to deal with; radio stations themselves, music directors, program directors, specific in person and calls days for promotion people, BDS & Media-Base spin detections, Billboard, FMQB, & R&R magazines, Soundscan sales reports, radio group owners, radio station consultants, payola, and finally - the power of the Major Label versus your Independent Label at radio.
This section of the Record Promotion Guide CD is quite lengthy and comprehensive. The "about radio" link alone covers some 80 plus pages on how to deal with radio. Another interesting link will be the "Radio - The Real Deal", in this section you will also find complete names, mailing address. phone, fax numbers, email and web site information for Dance oriented radio stations, Urban radio, Rhythmic Crossover radio, Hip-Hop radio, CHR (contemporary hit radio), Jazz, Pre-Teen (Disney), radio consultants and other radio related links.