RECORD PROMOTION GUIDE
WE PROVIDE ALL YOU NEED TO PROMOTE YOUR NEXT RELEASE
NO ONE WILL WORK YOUR RECORD HARDER THAN YOU !
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Knowledge is the Master-Key
That Unlocks the Doors of Opportunity
STORE LINKS CONTACT BACK TO SERINA PROMOTIONS
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GET ALL THE INFORMATION & LISTINGS YOU NEED FOR YOUR NEXT RECORD RELEASE "Who • Where • How To"
You're getting ready to release your new Dance, Hip-Hop, R&B, Top 40 Pop, or Jazz single and don't know where to start your promotion or who and where to send your promotional materials for review, charts and possible radio airplay. You want to hype your release to get the right BUZZ for success and/or possible Major Label attention. Will you start with trade magazines (for interviews, reviews and publicity), Record Pools (the ears on the street), Billboard Reporters (the ears to Billboard Magazine), College Radio & commercial radio Mix Shows (the first step to radio airplay) and finally - to Commercial Radio for adds and day-part rotation airplay. How do you get your new single release included on Radio CD Compilations for college and commercial radio? As the momentum of your release increases with charting, reviews in magazines, college and radio mix show airplay, its possible to get an independent distributor interested enough to put your product into retail stores for sale. Program Directors (PD) and Music Directors (MD) at commercial radio will look at your release more seriously for day-part rotation if you can put a good story behind your release. It is up to you to be creative with your one sheet, feedback sheets, promotional gifts, ID tag offers to radio, the purchase of commercial time slots on radio, product packaging and overall promotion strategies... In today's music market, many existing and new "start-up" independent labels don't have access to the information needed to get their release into the right hands. Your label needs the address listings and information that will get your label and release off to a proper start. Other items your label should have access to would be info on how and where to get your own unique bar codes, submission to BDS (broadcast data systems) for radio airplay detections. What is and how to create an industry standard one sheet, feedback sheet, press release, radio ID tag request, etc. Who will master your final mix down, who will manufacture your 12" vinyl, CD single and album, who will possibly distribute your release to retail, who are the large chain store retailers. If you're willing to take the bull by the horns and prepare you and your staff for a step in the right direction, click on every link on this web site to find out more. If hiring a professional promotions firm for several thousands of dollars is not in your budget just think about this... "NO ONE will work your record harder than YOU!
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THE RECORD PROMOTION GUIDE INFORMATION LISTINGS ON CD BY CATEGORY
Click on the links above to find out more about each category
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The Record Promotion Guide is also a great tool for foreign labels who have wanted to release records in the USA but didn’t know how the promotion game works in the world's largest music market. Now you can learn how to, who & where to ship your new promo materials to and how to stay on top of your game in the USA.
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